It's been 10 years since I decided to step out on my own - first as an associate for conference resource firm HelmsBriscoe, then taking what I had learned from growing that business and building successful businesses of my own - WealthTogether, network marketing with Fortune Hi-Tech Marketing, and the travel site for pets, The Adventures of Traveling Bob. Now I'm branching into something even more exciting - teaching other baby boomers that it's not too late for them to experience the pleasure of creating their own path through the newly launched (okay launching - it's still a work in progress!) Boomer Biz Coach.
During these past 10 years, I have learned much. Some of it by trial and error. Some of it from the wonderful mentors and coaches I have met along the way. As I work with others who are going through the same struggles I did, I find myself guiding them to these same resources. And that's where the idea for this blog came from - a desire to prevent others from making the same errors and missteps I did by getting the resources and people who can be most helpful to them right in front of them now.

It was a tough decision to decide who would be first. There have been so many that have helped me. So I did the only fair thing I could - threw all the names into a hat and chose one! The winner and first person to be recommended by the Boomer Biz Coach - Denise Michaels author of
Testosterone Free Marketing and founder
of
Empower U!
Denise is a marketing mentor. Whether you need help in buiding your business, marketing your products or services, writing your own bestseller, copywriting, or sales, Denise can help you.
I found Denise several years ago on Ryze, a social network we both belonged to. She had a network of her own there - Real Women - Real Success. After reading her posts and interacting with her through the network, I discovered that this lady knows her stuff. And so I purchased her book. And I am so glad I did.
Testosterone Free Marketing is one of the best business books I have ever read. If you have ever dreaded having to get out there and ask for the sale, this is the book for you. My first sales job was cars - yes, cars! And I was taught the usual high-pressure sales tactics that most people associate with car salesman. I did okay but it never felt completely comfortable. I made myself do what I had been taught, but I hated every minute of it.
When I started on my own, I discovered myself falling back into those same old patterns. I still hated it, but I didn't know a better way. I began to dread picking up the phone or making the sales call. And my business suffered. Then I read Denise's book and it taught me that I don't have to be pushy, manipulative, and one of the guys. I could be myself and still make the sale. Instead of being afraid to promote myself and my abilities for fear of being thought pushy, I learned how to "toot my own horn" in a less aggressive fashion that's more comfortable to me.
I could on and on about what this book has done for me and my business. But I want to save some room for Denise's latest endeavor -
Empower U!
Empower U is filled with information on everything from developing more self-confidence, better health, and personal growth to what's happening in the economy and on the social scene that's relevant to your business. There's also a section devoted strictly to marketing - from "Ahas for Women" to the tried and true "Marketing Classics". Need more indepth and personal help? Click on over to
Empower U Academy for coaching and audio training opportunities on topics like Holistic Goal Setting and Making Customers Happily Say Yes!
I'm still looking at everything offered here. I know I'll be signing up for as much of her coaching as I can. Anyone in business - boomer or not - would be wise to do the same.